The term ‘Future of Work’ conjures images large scale automation, of robots and humans working side by side, of using artificial intelligence to help us make decisions. But the Future of Work is actually more complex, more nuanced – and ultimately more human than these images suggest.

Three cases in point. The Future of Work within the Retail Industry will mean training the workforce to provide exceptional customer service, to give the customer an experience that keeps them coming into brick and mortar stores, rather than shopping online.

The Future of Work in a skills short market will mean helping those humans whose jobs are disrupted by automation use their uniquely human skills more effectively so organisations can redeploy them.

The Future of Work for an increasingly empowered workforce will mean ditching centuries-old practices that treated humans as resources and replacing them with practices that treat humans as humans.

The Future of Work is actually human.

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