Can we FINALLY stop promoting people based on technical skills?

The centuries-old promotion paradigm dictated that those who were good at their job were promoted, without much thought to their desire or ability to actually manage people.

The ineffectiveness of this model was pulled into sharp focus when the work we asked our employees to do shifted to require higher cognitive skills.

And yet – most companies still use technical ability as the key promotion criteria – and we’ve paid the price in low engagement and productivity.

Now that Covid has shown all but the most crusty managers the value of caring about and communicating with staff it’s time to once and for all create a different paradigm. One where technical skills can be rewarded with increased pay and reputation and managers are promoted based on their abilities to inspire, lead and hold people accountable for truly great performance.

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